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LEAD™ Alumni Case Studies
Real businesses. Real leaders. Real results. See what LEAD™ has delivered for businesses like yours.
Results that speak for themselves.
Every LEAD™ participant has a different starting point. But the pattern is consistent: leaders grow, businesses transform and the investment pays for itself.
Values-Led Leadership and Business Growth
Founded in 2014 with just two employees and £80k turnover, co-founders Zac and Luke had no business plan, no financial reporting and no formal leadership structure. Growth was instinctive, not strategic.
Through LEAD™, they developed a values-driven "6C" behaviour framework with their entire team, introduced market segmentation and KPI dashboards, and built a bespoke career development system. They've since invested in multiple people on LEAD™ and LEADlight programmes and Zac achieved his MBA via work-based learning from the LEAD™, GOLD™ and GAIN™ programmes.
Read Full Case Study →Believe in More: A Culture Change
A family-run foodservice business needing to professionalise its leadership structure, manage succession and embed a culture of values across a growing national operation.
Starting with CEO Chris Creed, the impact of LEAD™ cascaded across the business. Sixteen directors have now completed the programme, creating a common leadership language and enabling a step change in culture. Non-family members were empowered in senior roles, and a values-driven "Believe in More" ethos was embedded company-wide.
Read Full Case Study →Transformational Change and Business Growth
A third-generation family business with 450+ employees navigating volatile markets, complex succession dynamics and the need for a company-wide culture change programme.
MD George Workman and Operations Director Justin Young used LEAD™, GOLD™ and GAIN™ to drive transformational change across the business. They identified five key ingredients for culture change, invested in leadership development at every level, and introduced continuous improvement programmes that delivered measurable operational gains.
Read Full Case Study →The Rise and Rise of B Corp and Their Business
A fifth-generation family bakery navigating the weight of succession, scaling production capacity and meeting growing customer demands around sustainability and provenance — all while competing in a challenging market.
MD George Herbert completed LEAD™ and GOLD™, developing the confidence and skills to take the reins from his father. The programme inspired Hobbs House to pursue B Corp certification, transforming their supply chain to embrace regenerative agriculture. Four members of the senior team have now completed LEAD™.
Read Full Case Study →Succession in a Family Business
After nearly 40 years in business, MD Don Robins knew succession was the priority — but also knew it would be far easier to sell. The challenge was developing the next generation of family and non-family leaders to take the business forward.
Don completed LEAD™, GOLD™ and GAIN™, earning his MBA along the way. His learning in coaching and delegation was shared directly with the next generation — five of whom have also completed LEAD™. The result: future leaders stepping up with confidence, making decisions at every level, and planning for controlled, profitable growth.
Read Full Case Study →.jpg)
The patterns we see.
Confidence transforms first
91% of participants report lacking confidence before LEAD™. After the programme, 100% say they feel more effective. Faster decisions, less second-guessing.
People performance follows
As leaders develop, so do their teams. From Cosgrove & Drew's "6C" framework to Creed's "Believe in More" values — culture change cascades through the business.
Business results accelerate
A typical £3m business sees movement to £4.26m with £300k additional profit within two years — a 2000% return on the programme investment.
The peer network endures
Over 80% of alumni continue with their peer network long after the programme ends. As George Workman says: "You get input from other people and you feel accountable."
"If LEAD™ was mandatory in business, what a great country we'd have."
Chairman, Creed Foodservice
Your story could be next.
Every case study started with a single conversation. No pressure — just an open discussion about where you are and where you want to be.
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