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Blog: Leading with Insight

Malcolm At Masterclass

The Real Role of Marketing

This month, our LEAD™ program delegates were treated to a Masterclass on world-class marketing by Professor Malcolm McDonald – a world authority on strategic planning and marketing.  As well as being…

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Show Me The Money Blog

Show Me the Money: Market Segmentation

“I’d like to explain how a winning marketing strategy will make you richer."  Having published over 50 books, sold more than half a million copies, and worked with directors in hundreds of companies,…

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